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Business of Weddings

Whether you’re just starting out in the business or consider yourself a seasoned wedding pro, this online guide will help you learn the basics or just brush up on wedding business best practices and marketing strategies. Topics covered include pricing, setting up for business, creating a business website and more.

Designing a Wedding Business Website that Sells

A typical flow chart for a simple wedding business website.

Now that we’ve looked at the various options for starting a business website, this section will focus on the nitty-gritty of actually building your site, step by step. The first stage in web design (even if you decide to hire someone else to design your site for you) surprisingly doesn’t involve a computer at all. Read more

How to Build a Website for Your Wedding Business

Decorative, modern floral bouquet adorns a wedding limousine.

Your company’s website is one of the most powerful marketing tools you have at your side – and clients not only appreciate being able to find you online, they expect it! If you have previous experience creating websites, that’s great. If not, have no fear – there are a number of inexpensive options today for Read more

Wedding Business Marketing 101: Selling Yourself

Bride poses with her bridesmaids in complementary dress shades.

Ah, the dreaded two words… selling yourself. Some people are born with a natural ability to sell, but many of us are not. Even if you know that you are good at what you do and have something great to offer, how do you convince a potential client of this? Fortunately, it’s easier than you Read more

10 Things You’ll Need to Start a Wedding Business

Beautiful bride looks out across the ocean after her wedding ceremony.

Once you’ve decided on a legal structure for your wedding business and have brainstormed about your vision for the business, it’s time to get down to the nuts and bolts of setting up shop and creating a professional look for yourself. The following ten items should be top priority as you get set up but you certainly don’t Read more

Advertising Your Wedding Business

Bride carries her bouquet of ivory roses and light mauve calla lilies.

There are a number of traditional print advertising options for wedding businesses, and each can serve to help get more leads to your company (albeit some more effectively than others.) Below are some of the more common types of print advertising for local vendors, and the pros and cons of each.